Responsibilities

• Plan, create, and manage all social media content for the Mortgage Division.
• Maintain a consistent posting schedule aligned with division priorities and compliance requirements.
• Highlight loan officer activity, community involvement, customer success stories, and educational mortgage content.
• Monitor engagement, respond to inquiries, and escalate issues when appropriate.
• Track performance metrics and provide regular updates to leadership.
• Ensure all content aligns with Texana Bank brand standards and regulatory guidelines.
• Serve as the primary administrator for the Mortgage Division’s CRM system.
• Maintain data accuracy, including lead entry, pipeline updates, and contact records.
• Build and refine workflows, automations, templates, and reporting dashboards.
• Provide training and ongoing support to loan officers and staff.

Preferred

• Experience managing social media content and platforms.
• Familiarity with CRM systems (Salesforce, Jungo, Total Expert, HubSpot, or similar).
• Strong writing, editing, and visual content skills.
• Ability to analyze data and translate insights into action.
• Comfortable training others and supporting team adoption of tools and processes.
• Experience in mortgage, banking, or real estate is helpful but not required.