Responsibilities

• Ensure timely and accurate responses to questions posed directly and indirectly on social media.
• Create engaging and conversational responses to comments using the appropriate college “voice.”
• Monitor social media for mentions of TCC and respond appropriately.
• Share relevant posts, comments, and conversations with TCC entities (e.g., Deans, Security, Provosts).
• Create and post compelling content that highlights TCC culture, news, and stories; addresses issues relevant to TCC audiences; and informs students about important events and deadlines.
• Develop weekly content plans in collaboration with Campus Communications Officers, Marketing, and other TCC entities.
• Manage social media for college events and independently plan and execute related projects to maximize TCC’s reach.
• Measure and report the impact of social media activities using analytics.
• Contribute to the development of the college-wide strategic marketing plan.
• Work with the marketing director to execute posts that support strategic marketing initiatives impacting enrollment.

Requirements

• Ability to write compelling, concise copy that summarizes and promotes TCC’s culture, programs, people and events.
• Ability to search TCC’s resources, TCC website, and the web to discover and amplify TCC news and stories. Ability to research TCC stories independently and in collaboration with Campus Communicators.
• High level skill with social media platforms, ability to post attractive, sharable content in accordance with best practices.
• Ability to communicate through multiple social media channels on a daily, often hourly, basis.
• Ability to represent TCC with professionalism and respect to all participants.
• Skill in spearheading marketing campaigns designed to increase web referrals, engagement and audience growth.
• Ability to recruit, coach and empower TCC departments, organizations, students and staff to further amplify TCC’s stories and culture through social media.
• Ability to monitor trends in social media tools, applications and best practices and to apply analytics to measure traffic and engagement.
• Knowledge of the English Language including the meaning and spelling of words, rules of composition and grammar.
• Demonstrated experience using social media to engage with and grow online communities.

Preferred

• Prior experience is in Marketing, Journalism, Communications, and/or as a Social Media Coordinator