Social Media Coordinator

Winter Park, FL (Hybrid)

Salary Not AvailableEntry Level2+ years expFull time

Posted 2 months ago

Job Summary

Own Sonny’s social content engine: produce short-form video and warm copy, publish across platforms, and turn data into content decisions that move engagement and brand love.

  • Content & Publishing: Create and publish scroll-stopping social content, including short-form video, aligned to the Sonny’s voice.
  • Community & Engagement: Manage comments, DMs, tags, and reviews to foster a loyal, responsive brand presence.
  • Performance & Partnerships: Track social metrics and turn insights into content recommendations; support influencer and creator partnerships.

Job Description

Responsibilities

  • Create and publish social content across platforms, including short-form video
  • Write captions and copy that feel warm, real, and true to the Sonny’s brand voice
  • Capture content in restaurants, at events, and during activations across our footprint
  • Manage day-to-day engagement across comments, DMs, tags, and reviews
  • Track social performance and turn data into content recommendations
  • Support influencer and creator partnerships

Requirements

  • 1–2 years of experience in social media, content creation, or community management
  • Strong copywriting skills and the ability to create short-form video independently
  • Experience managing social channels for a brand or organization
  • Someone who is organized, trend-aware, and comfortable moving quickly in a fast-paced environment
  • Background in restaurants, hospitality, or food/beverage brand marketing

Preferred

    Benefits

    • Health, dental, and vision coverage
    • 401(k) with up to 3.5% company match
    • PTO and paid holidays
    • Paid parental leave
    • Wellness reimbursement
    • Additional life, disability, and accident coverage options
    • Growth opportunities with a well-known brand
    Sonny's Franchise Company logo

    Sonny's Franchise Company

    Real southern BBQ, slow-smoked in house every day. Pork, brisket, chicken, ribs and all your favorite sides, Sonny’s BBQ is your go-to for lunch, dinner, to go and catering.

    Founded in 1968
    Maitland, Florida, USA
    8 employees (1 in marketing)

    Traffic Signals

    Monthly Visitors
    246.4K
    Monthly Google Ads Budget
    $13.4K
    Traffic Source Mix
    Search
    68.8%
    Direct
    14.5%
    Referral
    5.3%
    Social
    0.5%
    Paid
    6.3%

    Headcount Trend

    Current headcount: ~8
    Sonny's Franchise Company logo

    Social Media Coordinator

    Sonny's Franchise Company · Winter Park, FL · Hybrid