Social Media Coordinator

San Diego County, CA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 weeks ago

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Job Summary

Own day-to-day social media pulse for the Rylee + Cru Collective brands, turning community conversations into engaging content and campaign momentum across Instagram, TikTok, Pinterest, YouTube, and emerging channels.

  • Own engagement and monitoring across all brand accounts, surface customer questions, feedback, and community themes.
  • Identify and secure UGC and creators for campaigns, launches, and partnerships.
  • Coordinate content repurposing and content usage permissions; assist with monthly PR/social roundups.

Job Description

Responsibilities

  • Manage daily social media engagement across all Rylee + Cru Collective brand accounts.
  • Monitor tagged and organic content and engage with customers, creators, partners, and brand advocates.
  • Monitor social and digital channels for brand mentions, customer sentiment, creator content, media features, and emerging conversations.
  • Track recurring customer questions, feedback, product requests, and community themes.
  • Compile monthly PR and social roundups across Rylee + Cru, Quincy Mae, and Noralee.
  • Schedule and publish approved content across Pinterest, TikTok, YouTube Shorts, and additional assigned platforms.
  • Support social coverage during launches, events, campaigns, activations, and other important brand moments.
  • Identify opportunities to repurpose approved content across social platforms and formats.
  • Identify high-quality user-generated content for potential use across social, email, website, paid marketing, retail, and other brand channels.
  • Request and track content usage permissions for organic social use.
Rylee and Cru Collective logo

Rylee and Cru Collective

A children’s line founded by illustrator Kelli Larson and inspired by her own little ones. Rylee + Cru merges art and imagination, offering unique clothing for the modern child and mom.Family and community are the heart of everything at Rylee + Cru and our desire is to build brands that meet you and your children at every moment in life - both big and small. Whether that's the tender moment of coming home from the hospital wearing Quincy Mae, learning to ride a bicycle wearing Play, braving the first day of school in a Rylee + Cru outfit or celebrating a wedding wearing Noralee, we want to walk with your family through it all.And as we continue to grow, we hope you'll grow with us. Thank you for being part of our family.

Founded in 2014
San Diego, California, USA
31 employees (17 in marketing)

Traffic Signals

Monthly Visitors
276K
Monthly Google Ads Budget
$20.7K
Traffic Source Mix
Search
31.7%
Direct
57%
Referral
4%
Social
6.3%
Paid
0.8%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
7 (23% of company)
Marketing Roles Posted (Last 30 Days)
1