Responsibilities

• Monitor and engage audiences across social channels, including Instagram, Reddit, TikTok, YouTube and emerging platforms.
• Maintain a consistent brand voice across all social interactions such as comments and messages.
• Seek outbound opportunities that place Claire’s in the cultural zeitgeist and trending conversations.
• Foster meaningful conversations that centers us in girlhood and adolescence and community.
• Track and report on community engagement metrics, sentiment and growth.
• Manage the social content calendar and coordinate posts to ensure consistent and thorough execution.
• Develop tactics to increase audience engagement, loyalty and community growth.
• Create initiatives that encourage UGC and community participation.
• Stay current on platform trends, audience behavior and best practices.
• Identify and engage with content creators, influencers and public figures across relevant social platforms.

Requirements

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field or equivalent experience
• 3+ years of experience in social media management, community management or digital marketing.
• Strong written and verbal communication skills.
• Excellent customer service and interpersonal skills.
• Experience managing multiple social media platforms and communities.
• Strong organizational skills and attention to detail.
• Experience working with online communities.
• Experience with social media management tools (e.g., Sprout Social, CreatorIQ).
• Deep understanding of Gen Alpha / Gen Z social behavior
• Strong creative instincts and “internet taste”

Preferred

• Experience working with influencers, ambassadors or creators
• Strong project management skills
• Basic graphic design skills using tools such as Canva and Capcut