Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement.
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
• Design eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Manage paid advertising campaigns on Facebook and other platforms to optimize reach and ROI through targeted audience segmentation.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and inform future strategies.
• Maintain consistent branding across all channels while fostering positive relationships with followers, influencers, media outlets, and partners through effective relationship management.

Requirements

• Proven experience in social media marketing, content creation, and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles, keyword research, and web analytics tools such as Google Analytics.
• Familiarity with social listening tools and techniques to monitor brand reputation and industry trends.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent proofreading skills to ensure all content is accurate, engaging, and aligned with brand voice.
• Experience with social media management applications like Hootsuite or Buffer for scheduling and analytics reporting.
• Understanding of public relations tactics to enhance brand image through strategic communication efforts.
• Skills in photography and video editing to produce high-quality visual content for diverse platforms.
• Knowledge of e-commerce integrations to support online sales initiatives through social channels.