Responsibilities

• Develop and maintain weekly and monthly social media content calendars, ideally planned 2 weeks in advance while allowing flexibility for real-time content.
• Create and publish 1–2 Reels per day across Instagram, Facebook, TikTok, X, and other relevant platforms.
• Create and publish 1–2 feed posts per day with compelling captions and graphics.
• Schedule content using social media management platforms.
• Coordinate content around tournaments, promotions, sponsors, and special announcements.
• Write engaging, on-brand copy that drives audience engagement.
• Monitor comments, messages, and community interactions as needed.
• Track performance metrics and provide monthly analytics reports with recommendations for improvement.
• Collaborate with designers, photographers, videographers, and marketing partners.
• Stay current with social media trends, platform updates, and viral content opportunities.

Requirements

• Proven experience managing business social media accounts.
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.
• Experience creating engaging Reels and short-form video content.
• Excellent copywriting and storytelling skills.
• Strong organizational skills with the ability to plan content weeks in advance.
• Experience with scheduling platforms such as Meta Business Suite, Later, Buffer, Hootsuite, or similar.
• Knowledge of paid social advertising (Meta Ads, boosted posts, campaign optimization).
• Understanding of SEO and social media search optimization.
• Experience growing audiences organically through strategic content.
• Ability to interpret analytics and adjust content strategy based on performance.

Preferred

• Experience in the sports, poker, gaming, casino, or entertainment industries.
• Familiarity with influencer collaborations and ambassador programs.
• Experience managing sponsorship deliverables and branded partnerships.
• Knowledge of live event coverage and real-time social media reporting.
• Experience with email marketing platforms is a plus.
• Photography or videography skills are an advantage.
• Understanding of international audiences and multicultural marketing.

Benefits

• Flexible schedule