Responsibilities

• build a social media content pipeline for all channels that provides clear prompts for the content creation team to execute
• ideation, organization, monitoring trends and communicating a story that is on brand
• create and implement social media strategies and content plans, optimizing social media channels, and managing the brand’s online presence
• analyze social media performance metrics, engage with the online community, and ensure consistent messaging
• collaborate with cross-functional teams to align social media efforts with overall marketing and business objectives

Requirements

• Experience in Social Media Marketing, Social Media Optimization (SMO), and strategy development
• Strong communication and Public Relations skills to effectively engage audiences
• Proficiency in developing and executing actionable Content Strategies
• Knowledge of social media analytics tools and platforms
• Ability to work independently and meet deadlines
• Prior experience in a similar role, preferably with an apparel brand

Preferred

• Bachelor's degree in Marketing, Communications, or a related field is a plus