Social Media & Content Specialist

Sheffield Lake, OH (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own social content distribution and growth for a financial services brand, coordinating multi-platform publishing, creator coordination, and analytics to drive reach and lead generation.

  • Manage content distribution across all social platforms with calendar discipline and asset creation.
  • Collaborate with Marketing on monthly planning, analytics, and optimization of reach and engagement.
  • Capture and produce internal and founder content, coordinating with editors for YouTube and weekly episodes.

Job Description

Responsibilities:
- Manage and execute content distribution across all social media platforms
- Create social media copy, captions, titles, thumbnails, and posting assets
- Schedule and publish content through social scheduling platforms
- Support the growth of Bill Smith’s personal brand social presence
- Engage with comments, messages, and audience interaction professionally and consistently
- Collaborate with the Marketing team on monthly content planning initiatives
- Capture organic internal content around the office, events, and community initiatives
- Assist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO content
- Coordinate with external video editors during post-production
- Monitor analytics, engagement, and KPI performance trends
Requirements:
- Full-time, in-office role based in Sheffield Village, Ohio
- Experience with Meta Business Suite and LinkedIn management
- Experience using Canva, Adobe Suite, CapCut, and InDesign
- Strong copywriting and content creation ability
- Familiarity with AI tools such as ChatGPT
- Experience using social media scheduling platforms
- Basic camera, lighting, and audio production knowledge
- Ability to manage multiple content workflows simultaneously
- Must have strong understanding of all major social media platforms
- B2C social media experience is strongly preferred.
- Financial services experience is not required.
Preferred:
- Hungry, humble, and smart
- Organized and proactive
- Creative and results-driven
- Comfortable working independently
- Collaborative and team-oriented
- Strong communicator and copywriter
- Entrepreneurial mindset with ownership mentality
- Interested in growing long-term with a rapidly expanding company
- Motivated by impact, not just activity
- B2C social media experience is strongly preferred.
W.A. Smith Financial Group logo

W.A. Smith Financial Group

At W.A. Smith Financial Group, we aim to empower you to live your retirement dreams. We specialize in holistic financial planning and investment management, working alongside individuals, families, and business owners to pursue a secure and fulfilling future.We also aim to develop financial plans that are built around your retirement vision. We believe retirement is about living a life that excites you, not just a number on a page. Our team of experienced advisors takes a personalized approach, crafting comprehensive plans that address your unique goals, values, and aspirations.We have decades of experience helping clients navigate the complexities of:- Retirement income planning- Investment management- Tax strategies- Estate planning- Healthcare planningWe work with individuals, families, and business owners who come from diverse backgrounds and share a common goal: to feel confident about their financial future and enjoy a comfortable retirement.Ready to take the next step toward building a new retirement plan? Schedule a complimentary call today to explore how we can help you work towards achieving your financial goals. You can also start by joining Ascend360 Insider, where we cover common questions and concerns about financial planning in weekly episodes with our Founder and CEO, Bill Smith, RICP®, MRFC®.

Elyria, Ohio, USA
25 employees (5 in marketing)

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
23.8%
Direct
51.3%
Referral
5.6%
Social
17.8%
Paid
1.4%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
5 (20% of company)
Marketing Roles Posted (Last 30 Days)
1