Responsibilities

• Plan, build, and manage our social media content calendars across platforms, from ideation through publishing and performance review.
• Stay on top of social media trends, platform changes, and emerging formats, and bring fresh ideas for how Gracent can show up in ways that feel current and authentic.
• Visit our centers regularly (about once per week) to build relationships with center teams and capture photo and video content, real moments of connection, play, and progress.
• Partner with center leaders and providers to make content gathering easy and comfortable, coaching teams on what makes great content and ensuring proper media consent is in place for every child and family featured.
• Develop and implement a comprehensive content marketing strategy that aligns with our multiple brands' objectives and brand voices.
• Produce high-quality content for a range of platforms including our websites, blogs, social media accounts, newsletters, brochures, and flyers.
• Work closely with subject matter experts to create informative and supportive resources for families dealing with autism and developmental challenges.
• Use storytelling to highlight success stories, case studies, and the impact of our services on the lives of children and their families.
• Collaborate with the marketing team to plan and execute campaigns, ensuring consistency in messaging across all marketing materials.
• Optimize content for search engines (SEO) and lead generation, and analyze content performance metrics to inform strategy adjustments.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 2 years of experience in content creation, marketing, communications, or a related area.
• Hands-on experience managing social media accounts for a brand, including planning content calendars, creating short-form video, and publishing across platforms (Instagram, Facebook, TikTok, LinkedIn).
• A demonstrated pulse on social media trends and platform best practices, with examples of translating trends into brand-appropriate content.
• Comfortable shooting and editing photo and video on-site. You can capture great content with a phone and know how to make it shine.
• Exceptional writing, editing, and proofreading skills, with the ability to communicate complex topics in a clear, understandable manner.
• Experience in creating content for a variety of audiences and channels.
• Strong understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing.
• Ability to research and understand the needs and interests of our target audiences.
• Familiarity with content management systems (CMS), social media management tools, and content analytics tools.

Benefits

• Competitive Compensation: We offer a competitive salary along with a quarterly bonus plan.
• Health, Dental, and Vision Insurance: Traditional PPO, HSA, and HMO plans available to all full-time employees.
• 401(k) with Company Match: Pre- and post-tax 401(k) plans with up to 4% company match.
• Flexible Scheduling: Benefit from flexible scheduling and paid time off for full-time employees to achieve a healthy work-life balance.
• Team Building: Join a culture of collaboration and camaraderie. Participate in monthly social events with your team to build strong professional relationships.