Social Media & Content Manager, Public Relations

New York City, NY (Hybrid)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social content engine for a lifestyle-focused brand, blending strategy, production, events, and creator partnerships to drive measurable engagement and awareness.

  • Growth/Content Ownership: run strategy, calendars, and platform-native storytelling across key channels.
  • Ops and Publishing: manage daily publishing, scheduling, and community management plus live event content.
  • Analytics and Partnerships: analyze performance, run audits, and lead influencer/creator programs.

Job Description

Responsibilities

  • Own social strategy and content calendar aligned with campaigns and brand goals.
  • Produce scroll stopping content across copy, graphics, short-form video, and platform-native storytelling.
  • Shoot and produce live content at activations, events, and experiential moments.
  • Manage daily publishing, scheduling, and community management across platforms.
  • Monitor trends and platform updates and turn insight into strategy.
  • Collaborate with account, PR, and creative teams to land stories across earned, owned, shared, and influencer channels.
  • Write adaptable copy for multiple platforms and campaign goals.
  • Oversee influencer partnerships from content approvals to performance reporting.
  • Analyze performance to identify what works and what to adjust.
  • Run competitive audits and social listening to spot opportunities early.

Requirements

  • 3–5+ years in social media, content creation, or digital marketing (agency experience is a big plus).
  • A track record of building social strategies that actually drove results — bonus points if for lifestyle, luxury, travel, hospitality, or food & bev brands.
  • Writing skills that flex between brand voices without losing your edge.
  • Confidence creating content yourself — photography, short-form video, platform-native edits, all of it.
  • Fluency across Instagram, TikTok, LinkedIn, YouTube, Facebook, and whatever’s next.
  • Comfort with tools like Sprout Social, Hootsuite, or Loomly, plus Canva, Adobe Creative Suite, CapCut, and PowerPoint.
  • A solid grasp of analytics, paid social, and what good performance reporting actually looks like.
  • Strong organizational skills — you can juggle five things and still hit deadlines.
  • Great communication and collaboration energy.
  • An eye for detail that borders on perfectionism (in the best way).

Preferred

  • Have agency experience and know how that world moves.
  • Live and breathe social culture, trends, and digital innovation.
  • Have a strong visual eye, especially for luxury and lifestyle storytelling.
  • Have worked with influencers and creators before.
  • Are down to show up at events with a camera in hand.
  • Bring a proactive, "I’ve got an idea" energy to every project.
  • Stay endlessly curious about media, culture, and what makes people tick.

Benefits

  • We offer a comprehensive benefits package designed to support life both in and out of the workplace, including medical, dental, and vision insurance, as well as a variety of supplemental options like life, disability, and even pet insurance.
  • We also provide a 401(k) retirement plan, generous PTO, and commuter benefits to help make the everyday easier.
  • We enjoy a hybrid work schedule (subject to change) and have access to great perks within our home at Studio at Rockefeller Center, including exclusive merchant discounts, access to events, weekly programming, and more.
  • We offer team tastings, professional development and other perks that foster camaraderie across the agency.
Evins PR logo

Evins PR

We are strategists. We are creators. We are catalysts. We are Evins. This is PR+.Evins is an award-winning public relations and marketing communications agency with expertise in Digital Content & Integration, Food, Spirits & Wine, Lifestyle & Wellbeing, and Travel & Hospitality.For additional information, please visit Evins (www.evins.com).

Founded in 1987
New York, New York, USA
26 employees (5 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
46.7%
Direct
35.5%
Referral
5.2%
Social
11.3%
Paid
1.2%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
4 (15% of company)
Marketing Roles Posted (Last 30 Days)
2