Responsibilities

• Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond
• Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively
• Identify and monitor KPIs per platform and use them to sharpen your approach over time
• Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up
• Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube.
• Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down
• Edit with expert-level fluency in CapCut and other mobile-first social editing tools
• Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else
• Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching
• Help to identify, source, contract, brief/script UGC and influencers to partner with