Responsibilities

• End-to-end management of our organic social media presence across TikTok and Instagram.
• Develop and manage the overall social media strategy.
• Plan and maintain a full monthly social content calendar.
• Identify opportunities to grow our audience and reach organically.
• Continuously test new content formats and optimize based on performance.
• Track performance metrics and refine strategy based on insights.
• Ensure our brand is posting consistently across TikTok and Instagram.
• Repurpose existing content into new formats to maximize reach.
• Edit and format content for social platforms when needed.
• Plan and schedule posts to maintain daily activity and momentum.
• Coordinate social media content around product launches, sales, and campaigns.
• Plan supporting content for holidays, seasonal moments, and relevant cultural events.
• Stay ahead of key moments such as Women’s Day, Fragrance Day, Mental Health Awareness campaigns, and other culturally relevant dates.
• Stay up to date with TikTok and Instagram trends, sounds, and formats.
• Translate relevant trends into content ideas that align with the brand.
• Identify opportunities to participate in cultural moments and trending conversations.
• Actively engage with our audience in comments, DMs, and story interactions.
• Foster a strong sense of community among Orena customers online.
• Encourage conversation, engagement, and user participation.
• Help make Orena’s social platforms feel like an active, engaged community having plans for social activations: plan and execute social media giveaways and engagement initiatives, develop interactive content formats such as polls, questions, and story features, create opportunities that encourage customers to share and talk about the brand; conceptualize ideas for social graphics and content series; write captions and hooks; brief internal/external designers; organize and repurpose UGC and influencer content for social channels; work closely with the marketing team to align social content with campaigns and launches; develop creative strategy and content ideation including creating engaging educational content about fragrance, scent layering, and our products; brainstorming new recurring content series; identifying opportunities for viral or trend-driven content; translating brand messaging into creative social media formats; collaborating with our design and marketing team to bring content ideas to life; and maintaining a creative, trend-aware mindset.

Requirements

• 3+ years managing social media for a DTC brand (beauty or fragrance industry preferred)
• Strong experience with beauty, fragrance, or lifestyle brands
• Deep understanding of TikTok and Instagram algorithms and trends
• Proven ability to grow social media accounts organically
• Experience managing content calendars and planning campaigns
• Strong creative instincts and understanding of viral content formats
• Excellent copywriting skills for captions and hooks
• Strong organizational and communication skills

Preferred

Benefits

• • $200/month healthcare stipend
• • Performance bonus opportunities based on growth and campaign performance