Responsibilities

• Brand & Cultural Storytelling
• Concept, capture, and edit distinctive short-form content for social and digital channels that bring the Yellow Rose brand world to life.
• Identify compelling stories across product, people, retail, hospitality, music, culture, and the broader Yellow Rose community.
• Develop recurring content series and formats that build a recognizable Yellow Rose voice and create an ongoing connection with consumers.
• Stay closely connected to relevant conversations across fashion, music, Western culture, hospitality, retail, and social media, identifying opportunities for the brand to participate with relevance and intention.
• Balance an elevated brand aesthetic with content that feels timely, human, and native to social.
• Brand Experiences & Key Moments
• Be on the ground capturing the energy and character of Yellow Rose retail, hospitality, product launches, partnerships, events, and key cultural moments (from rodeo season and live music to signature brand experiences).
• Approach each experience through a storytelling lens, identifying the people, details, and moments that communicate the broader Yellow Rose lifestyle.
• Showcase product naturally within the brand world through styling, craftsmanship, customization, and experience.

Requirements

• Must reside in Texas, with Austin strongly preferred to allow for regular connection and collaboration with the corporate team.
• A sophisticated storyteller with a strong editorial eye and instinct for identifying the people, places, and details that make a story compelling.
• Deep understanding of Instagram, TikTok, and evolving social formats, with strong short-form video capture and editing skills.
• Strong visual taste and genuine curiosity across fashion, lifestyle, hospitality, retail, music, and culture.
• Ability to translate a distinct brand point of view into content without relying on highly prescriptive creative direction.
• Natural ability to connect with people and create authentic, engaging content.
• Comfortable moving between elevated brand storytelling and spontaneous, real-time content.
• Resourceful, collaborative, organized, and comfortable operating in fast-moving environments.
• Willingness to travel and work occasional evenings and weekends around priority brand moments.
• Portfolio of relevant content creation and social-first storytelling required.