Responsibilities

• Develop and manage a content calendar across Instagram, Facebook, TikTok, and other platforms; plan campaign themes and storytelling arcs
• Capture on-site content: produce Reels, Stories, static posts, and behind-the-scenes footage that reflect the farm's authentic personality and seasonal rhythm
• Create short-form and long-form video content showcasing farm events, inn experiences, animal programs, seasonal festivals, and workshops
• Collaborate with team members across inn operations, farm management, and events to identify content opportunities and capture moments that matter
• Be on-camera talent when appropriate; stay comfortable being the visible face of farm storytelling
• Manage posting schedules, monitor engagement metrics, and adjust strategy based on performance data
• Research and implement social media trends to keep content fresh, relevant, and aligned with audience interests
• Create graphics, captions, and promotional assets using tools such as Canva
• Support marketing campaigns across ticketed events, farm store promotions, and inn bookings
• Maintain an active, responsive social media presence; reply to comments and messages in a timely manner

Requirements

• Demonstrated experience managing social media accounts (minimum 1–2 years); portfolio or examples of past work required
• Strong understanding of current social media trends, platform algorithms, and best practices across Instagram, TikTok, Facebook, and emerging platforms
• Proficiency in video creation and editing (ability to film, edit, and publish short-form video content)
• Outgoing personality with ability to approach staff, guests, and visitors to capture authentic moments and build rapport
• Comfortable being on-camera and presenting ideas confidently
• Strong written communication and copywriting skills; ability to craft engaging captions and storytelling narratives
• Excellent organizational and time-management skills; ability to manage multiple projects and deadlines
• Collaborative mindset; comfortable working across departments and with team members at all levels
• Ability to work at least one weekend day year-round (event coverage, seasonal festival support, etc.)
• Valid driver's license and reliable transportation

Preferred

• Experience with small business or farm/agritourism social media
• Familiarity with social media analytics tools and ability to interpret metrics
• Experience with email marketing or broader marketing strategy
• Knowledge of or passion for agriculture, sustainability, or agritourism
• Experience managing influencer partnerships or community engagement