Social Media Content Creator

New York, USA (Unknown)

$40/hr – $50/hrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end social video production for a brand, owning concept-to-delivery and optimizing for TikTok/Instagram in NYC.

  • Own end-to-end social video production from concept to delivery.
  • Must-have: 2+ years creating social-first content and a strong on-camera portfolio.
  • Standout: NYC-based with ability to be in office 1 day per week.

Job Description

Responsibilities

  • Pitch, script, star in, film, and edit short-form videos designed to showcase the brand to social audiences.
  • Pitch, script, star in, film, and edit short-form videos and be involved in 1 to 2 per day that are optimized for TikTok and Instagram Reels
  • Own end-to-end production, including conceptualization, pre-production, shooting, editing, and final delivery of content
  • Translate trends, cultural moments, and shopping insights into high-performing social videos
  • Edit with strong instincts for hooks, pacing, retention, and shareability
  • Pitch video ideas, contribute to content calendars, and help identify upcoming opportunities and formats
  • Manage multiple deadlines in a fast-moving environment
  • Work closely with the marketing and social media teams to plan and execute content that aligns with the brand voice, messaging, and business goals

Requirements

  • 2+ years of experience creating social-first content for brands, publishers, or personal platforms
  • A portfolio demonstrating strong on-camera presence, performance-driven storytelling, and editing abilities
  • Proven experience writing scripts and crafting social copy
  • Deep understanding of TikTok and Instagram including hooks, pacing, retention strategies, and platform best practices
  • Ability to manage projects end-to-end from concept through final delivery
  • New York City-based with the capacity to be in office 1 day per week

Preferred

  • New York City-based with the capacity to be in office 1 day per week
  • Chronically online and fluent in TikTok and Reels culture
People Inc. logo

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA
1.8K employees (753 in marketing)

Traffic Signals

Monthly Visitors
191K
Traffic Source Mix
Search
12.7%
Direct
61.6%
Referral
20%
Social
3.2%
Paid
2.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
606 (33% of company)
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
12

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