Responsibilities

• Plan, write, and schedule content for OPEX regional LinkedIn pages covering the United States, DACH (Germany, Austria, Switzerland), the United Kingdom and Republic of Ireland, and France. Content is written in English and adapted for each regional audience.
• Build and maintain a content calendar that lines up with product launches, trade shows, and marketing campaigns across both lines of business: Warehouse Automation and Document & Mail Automation.
• Develop posts that combine company news, product information, customer stories, and industry topics for a professional B2B audience.
• Track engagement, reach, and follower growth across each regional page, report on results, and adjust the content approach based on what performs.
• Work with regional sales and marketing contacts to source local news and confirm that content fits each market.
• Lead facility tours at the Moorestown headquarters for visiting customers and prospects, explaining OPEX automation technology and our manufacturing process in clear, accessible terms.
• Capture photo and video content during tours, customer visits, events, and on the production floor for use across social and web channels.
• Write and update website copy as assigned, including product pages, news posts, and landing pages.
• Apply OPEX brand voice and visual standards consistently across every piece of content.