Social Media Content Creator (Luxury Fashion) at Razorfish | New York City, NY | $81K/yr – $130K/yr

Razorfish

Social Media Content Creator (Luxury Fashion)

New York City, NY (Hybrid)

$81K/yr – $130K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the creative content engine for a fashion-forward brand, turning trends into short-form video and social moments, with hands-on hosting, shooting, editing, and community-building across TikTok and Instagram.

Trend-driven content ownership: ideate and plan monthly social content that blends organic and paid strategies.
Video production and on-camera hosting: lead filming, editing, color, sound, and brand storytelling in short formats.

Job Description

Responsibilities

Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand’s audience.
Content Creation: Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
Social Strategy: Develop organic and paid social strategies, and lead content planning across social channels. This includes the developing monthly, tentpole and ad-hoc content briefs.
Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality. You’ll be the face of certain videos, delivering trend-based or style-led content with confidence and charm.
Community Engagement: Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand’s personality and values.
Innovative Thinking: You speak the language of the internet. You know how to remix a trend in a way that’s authentic to the brand, and can bring fresh ideas that stand out in a crowded feed.

Requirements

5+ years in a creator, influencer, or brand content role (in-house or agency)
A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle)
Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram
Experience publishing content flawlessly and managing complex content calendars
Ability to use insights and data to inform content planning, content mix and post timing
Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator)
Retail & Style Knowledge: Whether you’re styling a flat lay, covering a store opening, or testing a new product, you understand how to connect fashion and beauty to real people’s lives.
Time Management: Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment.

Preferred

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval