Responsibilities

• Concept, script, film, and edit short-form video content (TikTok, Instagram Reels, YouTube Shorts) on a consistent publishing schedule
• Be on camera — you'll be the face and voice of GreenChoice's consumer content
• Turn GreenChoice's food health data, scores, and ingredient insights into engaging, shareable content (think: "We scored every protein bar at Target — here's what we found")
• Study and adapt proven content formats from top creators in the food health and transparency space
• Stay on top of trends, sounds, and formats — and move fast to ride them with relevant GreenChoice content
• Own the content calendar and posting cadence for TikTok and Instagram
• Track performance metrics (views, engagement, shares, saves) and iterate based on what's working
• Engage with comments and build community around food health and transparency
• Cross-post and repurpose content across platforms
• Work directly with the Founder & CEO to align content with brand messaging and company priorities

Requirements

• Current undergraduate or graduate student (or recent grad) — communications, marketing, film, nutrition, public health, or related field
• You already create content or have a strong personal understanding of what works on TikTok and Instagram Reels — you can point to accounts you admire and explain why their content performs
• Comfortable and natural on camera — you don't need to be a polished influencer, but you need to be engaging, authentic, and willing to put your face out there
• Strong video editing skills — you can shoot and edit on your phone (CapCut, InShot, or similar) and turn around content quickly
• Genuinely interested in food health, nutrition, ingredient transparency, or sustainability — this passion should come through on camera
• Creative and self-directed — you pitch ideas, not just execute assignments
• Reliable and consistent — building an audience requires showing up regularly, not just when inspiration strikes

Preferred

• Bonus: existing personal following or content portfolio in the food/health/wellness space