Responsibilities

• develop and manage engaging content for various social media platforms
• create content calendars
• execute campaigns to enhance brand visibility and engagement
• analyzing social media trends
• optimizing content based on performance metrics
• collaborating with stakeholders
• maintaining a consistent brand voice
• explore opportunities to grow followers, drive traffic, and engage audiences effectively through creative strategies

Requirements

• Experience in social media content creation, planning, and strategy development
• Proficiency in social media tools and platforms (e.g., Instagram, LinkedIn, Twitter, Facebook, and TikTok)
• Strong written and verbal communication skills with an ability to craft appealing and concise messages
• Knowledge of digital marketing trends and skills in monitoring analytics and performance metrics
• Detail-oriented with the ability to manage multiple projects and meet deadlines independently

Preferred

• Design skills including familiarity with tools like Canva, Adobe, or other graphic design platforms (preferred)
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Prior experience with market research or data-driven content strategies is a plus