Responsibilities

• Design and curate visually cohesive Instagram grid layouts that reflect brand identity and elevate overall aesthetic
• Create high-quality content using Canva, including:
• Feed posts
• Stories
• Reels covers
• Carousels
• Highlight covers
• Maintain consistency in color palettes, typography, spacing, and visual tone
• Plan and schedule content calendars with a strong focus on visual flow and storytelling across the grid
• Develop engaging content that aligns with marketing goals and current social media trends
• Collaborate with marketing/PR teams to ensure content supports campaigns, launches, and brand messaging
• Stay up to date on design trends, social media trends, and platform updates
• Edit and optimize visuals for different platforms (Instagram, TikTok, Pinterest, etc.)
• Assist in light copywriting for captions that complement visual content
• Analyze performance and adjust content strategy based on engagement insights

Requirements

• Proven experience as a social media content creator or designer
• Strong portfolio showcasing Instagram grids and branded content
• Advanced proficiency in Canva (required)
• Exceptional eye for layout, composition, and aesthetic consistency
• Understanding of brand identity and visual storytelling
• Knowledge of social media platforms, especially Instagram best practices
• Ability to plan content in a way that ensures a visually seamless feed
• Basic understanding of analytics and performance tracking
• Strong attention to detail and organization skills
• Ability to meet deadlines and manage multiple projects