Responsibilities

• Establish clear objectives for social media initiatives that directly support business goals.
• Develop and execute platform-specific strategies informed by best practices, performance data, and algorithm insights.
• Conduct audience and competitor research to inform targeted, relevant content.
• Stay current on platform updates and adjust strategies accordingly.
• Plan and manage campaigns, including content calendars, timelines, and KPIs.
• Support employee advocacy programs to expand brand reach.
• Create compelling content through strong storytelling, platform-specific tailoring, and a consistent brand voice.
• Design engaging visuals—including graphics and infographics—using tools such as Adobe Photoshop and Illustrator.
• Provide resources, guidance, and support to global employees participating in social media programs.
• Respond promptly to program and partner inquiries while fostering collaboration and knowledge-sharing across teams.

Requirements

• Bachelor’s degree in Marketing, Communications or related field (required)
• 2-3+ years of experience managing social media platforms, leveraging features, and executive campaigns, ideally in financial services
• Deep understanding of social media best practices and platform-specific strategies.
• Strong written and verbal communication, consistently maintaining brand voice.
• Creative storyteller with the ability to design engaging content and visuals (Adobe Photoshop/Illustrator).
• Excellent problem-solving, adaptability, and time management skills.
• Proactive, creative, and passionate about emerging social media trends.
• Collaborative experience working with cross-functional teams.
• Experience in B2B social media or content development; financial services or regulated industries a plus.
• Proficient with social media tools and analytics platforms.