Responsibilities

• Partner with Brand and Product teams to translate product highlights, licensing beats, and release moments into engaging, multi-format social content (short-form video, static, carousel, live, written).
• Write platform-native, conversion-minded copy and captions optimized for reach, saves, shares, and engagement.
• Develop and execute content calendars and release-based campaign plans, including workback schedules tied to product drops.
• Script, shoot, and edit photo/video content (e.g., pack openings, case hits, product breakdowns) to create multiple content “beats” that extend product visibility and shelf life.
• Ensure platform-specific optimization (Instagram Reels vs TikTok vs YouTube Shorts vs X vs Reddit vs Discord).
• Build and manage creative briefs for design, photography, and pre-press teams, ensuring asset delivery aligns with campaign timelines.
• Collaborate cross-functionally to secure approvals across Brand, Legal, and Licensing stakeholders.
• Actively manage community engagement by: Responding to comments, DMs, and tagged content; Engaging with licensor posts and partner communities; Monitoring Reddit, Twitch, and Discord conversations for feedback and answering to community questions or clarifications.
• Identify, vet, and maintain a network of brand advocates, breakers, and creators, coordinating product seeding for content amplification.
• Curate and amplify user-generated content (UGC) aligned with brand standards and campaign strategy.

Requirements

• 1–3 years of experience in social media, digital marketing, or content production (entertainment, collectibles, or sports preferred)
• Strong understanding of platform mechanics (TikTok, Instagram, YouTube, X, Reddit, Discord)
• Experience with short-form video production (shooting, editing, scripting)
• Proficiency in tools such as Adobe Creative Suite, CapCut, or similar
• Strong copywriting skills with an understanding of tone, voice, and audience segmentation
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Experience working with licensed entertainment brands or collectibles preferred
• Familiarity with creator/influencer marketing workflows preferred
• Experience using analytics platforms (native insights, Sprout, Hootsuite, etc.) preferred
• Knowledge in card collecting culture preferred

Preferred

• Experience working with licensed entertainment brands or collectibles preferred
• Familiarity with creator/influencer marketing workflows preferred
• Experience using analytics platforms (native insights, Sprout, Hootsuite, etc.) preferred
• Knowledge in card collecting culture preferred
• Passion for trading cards, entertainment IP (DC, Warner Brothers), and fan culture preferred