Responsibilities

• Collaborate on the branding and development of marketing campaigns and collateral dedicated to heightening brand awareness, cultivating leads, enhancing partner relationships, and increasing sales efforts.
• Brainstorm, conceptualize, collaborate, and execute creative material for publishing to support the brand's distinct narrative on social platforms - Instagram, Facebook, TikTok, YouTube, etc.
• o Lifestyle and on-location content with a strong emphasis on video - Stories, Reels, TikTok
• o Create scripts and shot lists for video concepts
• Implement and maintain a social media strategy across social platforms with engaging content and media that align with the brand for Halter Ranch, Halter Ranch Temecula, Halter Ranch Texas, and more.
• Maintain and support community engagement on social accounts
• Respond promptly to user comments on social media accounts, directing inquiries to the appropriate staff as necessary.
• Analyze data to identify and grow Halter Ranch brand awareness and specific niche audiences.
• Compile insights and report on trends and campaign successes
• Assist with ensuring all marketing maintains consistent messaging and cohesive brand experience across all internal and consumer touchpoints

Requirements

• Ability to work in a creative, fast-paced environment while juggling multiple projects effectively.
• Ability to execute campaign visuals in a suitable timeframe while maintaining the creative vision.
• Must be able to write a shot list and script for employees
• Must be able to use iPhone, DSLR, and other accessories for filming (gimble, tripod, etc.).
• Flexible schedule. Weekends and evenings as needed – winery events/special experiences are generally held on the weekends and certain holidays.
• Excellent verbal and written communication skills
• Keen ability to multi-task and pivot based on brand and marketing calendar needs
• Great customer service and interpersonal skills
• Ability to work independently and manage one’s time
• Ability to keep information organized and confidential

Preferred

• Proficiency in short-form video editing tools (CapCut, Adobe Premiere Pro experience is a plus).
• a competitive knowledge of branding and advertising in all media
• Comfortable using Canva, LinkTree, Squarespace, Meta Business Suite, Hootsuite

Benefits

• Employee discount