Social Media & Community Manager

New York City, NY (On-site)

$75K/yr - $95K/yr (Est.)Mid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross platform engagement and advocacy with a strong focus on audience behavior, cultural moments, and rapid-response governance.

  • Build and own platform-wide engagement playbooks that drive participation, UGC and peer advocacy.
  • Turn fans and high-value interactions into shareable brand moments through gifting, sampling, and seeding.
  • Coordinate across Strategy, Creative, Brand, Influencer and Care to scale activation and ensure consistent, brand-safe engagement.

Job Description

  • Own and execute the cross-platform community engagement strategy
  • Define platform-specific engagement approaches based on audience behavior and brand goals
  • Own content calendar and all posting across platforms
  • Lead proactive and reactive engagement across comments, DMs, mentions, and conversations
  • Identify where and how the brand should participate in cultural and conversational moments beyond owned posts
  • Build engagement frameworks that drive participation, UGC, and peer advocacy
  • Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Customer Care teams to align initiatives and activations
  • Lead fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments
  • Partner cross-functionally to execute advocacy and seeding programs
  • Build repeatable workflows and guardrails for outreach and activation
  • 3-5+ years experience in community management, social engagement, or audience strategy
  • Demonstrated success managing high-volume brand social engagement and moderation
  • Experience executing gifting, seeding, or advocacy programs
  • Strong platform fluency across major and emerging social platforms
  • Exceptional written communication and brand voice control
  • Experience with social listening, engagement, moderation, or community management tools
  • Strong judgment in escalation and reputation-sensitive interactions
  • Ability to translate community insight into strategic recommendations
  • Comfortable operating in fast-moving, culture-driven brand environments
  • Note: This person must be currently based in New York, NY.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
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PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980
Purchase, New York, US
141K employees (12,526 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
29.8%
Direct
46.5%
Referral
21.1%
Social
1.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153.6K

Marketing Team

Marketing Team Size
10,817 (7% of company)
Median Career Experience
16 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Equity, 7 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $4B
  • Jun 2024
    Grant • $18K

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