Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility and community engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. META. CAPCUT
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, ensuring timely responses and proactive reputation management.
• Create engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to maximize reach and ROI.
• Utilize Adobe Creative Suite applications like Photoshop, Canva, Cap Cut and Illustrator for designing eye-catching visuals that support campaigns.
• Analyze web analytics and Google Analytics data to measure campaign performance, optimize content strategies, and report key insights to stakeholders.
• Maintain active relationships with followers by responding promptly to comments, messages, and reviews to foster a vibrant online community.

Requirements

• Proven experience in social media management, content creation, and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite and Buffer for scheduling, monitoring, and analytics.
• Skilled in graphic design, video editing, photography, and proofreading to produce polished content that captures audience attention.
• Knowledge of SEO principles, keyword research, web analytics, and e-commerce strategies to enhance online visibility.
• Strong understanding of public relations tactics to manage brand reputation effectively across digital channels.
• Familiarity with social listening tools to monitor conversations around the brand or industry trends actively.
• Excellent relationship management skills with the ability to collaborate across teams including marketing, PR, and creative departments.

Benefits

• Flexible schedule