Social Media Associate

District of Columbia, USA (On-site)

$63K/yr – $91K/yrEntry Level3+ years expFull time

Posted 8 days ago

Job Summary

Own and execute Public Citizen's social media content strategy, from daily publishing and creative production to analytics-driven optimization and cross-department collaboration.

  • Lead day-to-day management of channels and calendar
  • Drive engaging creative and campaigns to hit target metrics

Job Description

Responsibilities

  • Generate, curate, and publish daily content on organization’s social media platforms that align with Public Citizen’s digital goals and build the organization’s brand.
  • Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen’s digital content.
  • Work closely with Public Citizen’s digital team to implement social media strategies that hit target metrics and make demonstrable impact.
  • Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns.
  • Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the social media landscape.
  • Fulfill social media requests from departments and teams.
  • Perform research on benchmark trends and audience demographics and preferences.
  • Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for social media campaigns.
  • Co-manage Public Citizen’s social media calendar with the digital team.
  • Coordinate trainings with departments within Public Citizen on best practices for social media.

Requirements

  • At least three years of experience in digital communications or digital organizing. The ideal candidate will have a proven track record of creating high-performing social media content, preferably in an advocacy, policy or political context. Prior experience working with analytics desired. Experience in progressive political communications desired.

Benefits

  • Great medical and dental coverage, including full coverage for children
  • Three weeks paid vacation for new employees, plus five personal days
  • 401K plan with a 5% contribution from PC after one year of employment
  • 12 weeks of paid parental leave after one year of employment
  • Sabbatical after 10 years of employment
  • Student loan reimbursement program
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Public Citizen

3.5 Glassdoor

Public Citizen is a nonprofit consumer advocacy organization that champions the public interest – your interests – in the halls of power. Since our founding in 1971, we have defended democracy, resisted corporate power and worked to ensure that government works for the people – not for big corporations.We have 400,000 members and supporters throughout the country. We do not participate in partisan political activities or endorse any candidates for elected office. We take no government or corporate money.We use every tool at our disposal to take on big fights – and win. We mobilize activists to grow democratic movements, watchdog Congress, sue the government when it fails to do its job, petition regulatory agencies to safeguard the public and engage in cutting-edge research that effects change.

Founded in 1971
Washington, District of Columbia, USA
184 employees (22 in marketing)
61% recommend to a friend
64% CEO approval

Salaries

Posted range

$63K/yr – $91K/yr

Taken straight from the job posting.

See all Public Citizen salaries

Marketing Team

Marketing Team Size
19 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
227.7K
Traffic Source Mix
Search
26.8%
Direct
66.4%
Referral
5.8%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~184

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Social Media Associate

Public Citizen · District of Columbia, USA · On-site