Responsibilities

• Turn Social Signals Into Strategy
• Help drive our approach to social, with a specific focus on actionable recommendations across messaging, channels, influencers, and content using social intelligence tools and technology.
• Elevate our social intelligence program by working with teams to craft relevant, timely insights by understanding online behaviors of key audiences. This includes identification of cultural insights and connection s to campaign performance.
• Partner closely with the Marketing Analytics team to infuse social data sets within marketing measurement models to drive business performance .
• Help shape our approach to social by translating social intelligence into clear, actionable recommendations across content, messaging, channels, creators and community.
• Elevate our social intelligence program by uncovering audience behaviors, cultural shifts, emerging conversations and whitespace opportunities that can inform brand and business decisions.
• Connect social and cultural insights to campaign and content performance to help teams understand not just what performed, but why.
• Partner closely with Marketing Analytics to connect social data with broader measurement approaches and build a more complete picture of brand and business performance.
• Find the Story Behind the Data
• Find the story behind the data, turning complex social signals - from conversation drivers and sentiment to audience behaviors and influential voices - into clear insights and recommendations marketers and senior leaders can act on.

Requirements

• Bachelor’s Degree preferred in Business, Marketing, Research or a related field
• Seeking 5-7 years of marketing experience , with 3-4 in social listening and analytics
• Extensive experience with Social Media Management tools like Sprinklr, YouScan , Sprout or similar tools
• Deep understanding of the social landscape including cultural trends, platform dynamics and industry , audience behaviors, and industry best practices
• Excellent written, verbal and presentation skills, including the ability to translate complex findings into clear stories for senior leaders
• Strong analytical skills with the ability to move from data → insight → recommendation → action
• Ability to manage multiple projects at once while demonstrating strong composure and flexibility
• Highly collaborative; excels at working cross-functionally to drive results
• Self-starter, highly motivated, and ability to work independently
• Passion for social media, culture, consumers and coffee is always a plus

Preferred

• Passion for social media, culture and coffee is always a plus

Benefits

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement