Social & Influencer Marketing Coordinator

New York, USA (On-site)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 5 months ago

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Job Summary

Drive influencer partnerships and creator programs in a Los Angeles–level role focused on discovery, outreach, and campaign support across social platforms.

  • Must-have: 0–1 years in influencer marketing with solid TikTok/Instagram familiarity
  • Standout: Entry-level role with clear ownership and growth potential

Job Description

Responsibilities

  • MUTHA is seeking a highly organized, creative, and detail-oriented Social & Influencer Marketing Coordinator to support and grow our creator and community ecosystem.
  • This is an entry-level role with meaningful ownership and room for growth. You will work closely with the Manager, Social & Influencer to execute creator partnerships, manage gifting and affiliate programs, and help bring campaigns to life across social platforms.
  • This role is ideal for someone early in their career who is obsessed with social media, deeply understands the creator landscape, and is excited to learn how influencer marketing drives both brand awareness and revenue.
  • Creator Discovery & Outreach
  • Research and identify creators aligned with MUTHA’s luxury positioning, aesthetic, and audience
  • Build and maintain organized prospect lists across nano, micro, and mid-tier talent
  • Support outreach efforts including gifting, paid partnerships, and affiliate recruitment
  • Help track responses, negotiations, and partnership details
  • Gifting & Seeding Execution
  • Coordinate product seeding initiatives including managing mailing lists, organizing product shipments, and tracking deliveries and content posting
  • Maintain accurate influencer database and communication logs
  • Affiliate Program Support
  • Assist in recruiting creators into commission-based partnerships
  • Track affiliate codes, links, and performance
  • Help identify top-performing partners for scaling opportunities
  • Content & Campaign Support
  • Assist in developing and distributing creator briefs
  • Ensure deliverables are submitted on time and aligned with brand guidelines
  • Organize and archive creator content for internal use
  • Performance Tracking & Reporting","Compile weekly and monthly reports on engagement, sales attribution, affiliate performance, and campaign results","Support insights gathering to help refine future campaigns"
  • Cross-Functional Collaboration
  • Partner with Social team on content strategy
  • Partner with Performance team on whitelisting opportunities
  • Partner with Brand team to ensure messaging consistency

Requirements

  • Bachelor’s degree in Marketing, Communications, PR, or related field (or relevant internship experience)
  • 0–1 years of experience in influencer marketing, PR, social media, or brand marketing (internships count)
  • Deep familiarity with TikTok, Instagram, and creator culture
  • Strong organizational skills and attention to detail
  • Excellent written and verbal communication skills
  • Comfortable working in a fast-paced, entrepreneurial environment
  • Eager to learn performance metrics and affiliate marketing
  • High initiative and proactive mindset — you don’t wait to be told twice

Preferred

  • Internship experience at a beauty, fashion, or lifestyle brand
  • Experience using influencer platforms (ShopMy, LTK, GRIN, etc.)
  • Basic understanding of affiliate marketing or performance marketing
  • Passion for skincare and luxury brand positioning

Benefits

  • A dynamic, fast-paced work environment with a passionate team
  • Opportunities for growth and professional development
  • Access to the latest beauty products and industry trends
  • Company benefits including: Employee Equity Award Program , Health/Dental/Vision, PTO, and more
MUTHA® logo

MUTHA®

WHERE NATURAL BEAUTY MEETS SCIENTIFIC INNOVATION FOR CLEAN, EMPOWERING SKINCARE. MUTHA® is a luxury skincare brand dedicated to developing body care and face products that enhance, nourish, and pamper the skin, and to reminding the world that self care is #NEVERSELFISH.

Founded in 2019
New York, New York, USA
33 employees (7 in marketing)

Traffic Signals

Monthly Visitors
25.1K
Monthly Google Ads Budget
$476
Traffic Source Mix
Search
27.1%
Direct
46.3%
Referral
5.6%
Social
19%
Paid
1.8%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
5 (15% of company)