Responsibilities

• Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas as part of an awesome North American client team.
• Direct and synthesize research, social listening and other data to guide a brand's strategic decisions
• Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals
• Supervise and guide the development of junior team members
• Plan, execute and oversee social media campaigns, including user-generated content (UGC), influencer / creator programs and real-time activations
• Identify and surface insights from the community behaviors, mentions and 1:1 interactions relevant to the brand
• Commitment to driving agency growth through proactive business development and the strategic positioning of our services

Requirements

• 8+ years of social marketing experience
• Experience coaching and developing one or more direct reports
• Advanced understanding of social platforms, audiences and behaviors, and the ability to make sound decisions based on that knowledge
• Ability to apply knowledge of social media to effectively solve a wide variety of client challenges
• Strong communication and presentation skills in a wide variety of formats and settings
• Ability to collaborate effectively across organizations, departments, teams and individuals

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.