Responsibilities

• Plan, create, and manage paid ad campaigns on platforms such as Facebook, Instagram, and Google Ads.
• Optimize ad performance by adjusting budgets, audience targeting, and creative elements.
• Conduct A/B testing on ad creatives, copy, and targeting strategies.
• Monitor ad spending and ensure cost-effective campaign performance.
• Implement and manage tracking tools such as Facebook Pixel, Google Tag Manager, UTM parameters, and other analytics tools.
• Ensure proper event tracking, conversion tracking, and attribution modeling.
• Troubleshoot and resolve any tracking or data discrepancies.
• Wordpress, updates, tracking and maintenance.
• Analyze campaign performance using Google Analytics, Meta Business Suite, Google Looker Studio and other analytics platforms.
• Generate detailed reports with key performance metrics (CTR, CPC, CPA, ROAS, etc.).

Requirements

• Education: Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent experience).
• Experience: 3+ years in digital advertising, social media marketing, or performance marketing.
• Proficiency in Meta Ads Manager, Google Ads, and other paid media platforms.
• Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
• Experience with A/B testing, audience segmentation, and retargeting strategies.
• Familiarity with attribution modeling and marketing automation tools.
• Familiarity with Wordpress, updates, tracking and maintenance required.
• Analytical mindset with strong problem-solving skills.
• Detail-oriented with excellent organizational and time-management abilities.
• Strong communication skills and ability to work cross-functionally.

Preferred

• Google Ads Certifications
• Meta (Facebook) Certifications
• Google Analytics Certification

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work schedule
• Professional development and training opportunities.
• Health and wellness benefits.
• Paid time off and company holidays.
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance