Responsibilities

• Lead day-to-day execution of social media channels, ensuring consistent, on-brand content aligned with the broader digital content strategy.
• Facebook, Instagram, LinkedIn, X, TikTok
• Content creation, coordination, scheduling, and publishing of social media content in partnership with content, design, and video teams.
• Build and manage social media communities that strengthen brand presence, encourage engagement, and cultivate interest in company products and solutions.
• Collaborate with the Digital Marketing team to plan and execute targeted, persona-driven social advertising campaigns that support lead generation and brand awareness goals.
• Support and execute SMS marketing campaigns, including content development, scheduling, and performance tracking.
• Using Insider One, create and manage campaigns defined by website user behavior.
• Execute web-based digital campaigns (pop-ups, tile ads, and on-site messaging)
• Support integrated marketing campaigns with social, SMS, and web-based content components.
• Monitor channel performance and provide insights and recommendations to the Manager, Digital Content.
• Maintain content calendars and ensure deadlines, approvals, and publishing schedules are met.

Requirements

• Bachelor’s degree in marketing, business, or related program
• 2-4 years of marketing experience, preferably within equipment, manufacturing, or the AEC industry
• Ability to work independently; seek out guidance or information needed to complete job
• Exceptional attention to detail and organizational skills
• General knowledge of content creation tools including Descript, AdPipe, Clipchamp, and Canva
• Strong communication skills, both verbal and written
• Willingness to travel occasionally

Preferred

• Knowledge of Adobe Design Suite/Creative Cloud
• Basic knowledge/experience in photography and videography
• Experience with Monday.Com or similar project management system