Social and Creator Marketing Manager

Norwalk, CT (Hybrid)

$105K/yr – $130K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead social-first content and creator partnerships for Priceline, driving trend-driven, thumb-stopping posts at scale.

  • Own ideation, production, and optimization of social content across TikTok and Instagram.
  • Must-have: 3-5+ years in social media/influencer marketing with asset creation and project management.
  • Standout: Proficiency with CapCut, Canva, Figma and AI-powered workflow tools.

Job Description

Responsibilities

  • Concept, brief, and produce social-first content, whether guiding agency partners or making it yourself using tools like CapCut, Canva, and Figma.
  • Jump on trends, traveler passions, and cultural moments that Priceline should participate in.
  • Source, brief, manage, and review creators. Ensure every piece of content feels authentic to them and aligned with Priceline.
  • Lead workflows and project management. Build timelines, manage internal reviews and approvals, and keep work moving without losing momentum.
  • Manage social agency partners, pushing for content that is faster, sharper, and built for the platform and ensuring all work is delivered on time; manage asset trafficking for timely delivery.
  • Use AI and internal data to spark ideas, uncover insights, and generate a steady stream of thumb-stopping hooks.
  • Organize reporting and use performance insights to continuously improve what we make and how we show up.
  • Assist in bringing social content into Ad Sales initiatives and pilot programs.

Requirements

  • 3-5+ years of experience in social media or influencer marketing, including asset creation, project management and trafficking.
  • You’re deeply tapped into social, especially TikTok and Instagram, and have a strong instinct for what works on each platform.
  • You can create and edit content yourself using tools like CapCut, Canva, and Figma, and are comfortable being on camera when needed.
  • Experience using AI tools like Claude CoWork to generate audience insights, hooks, assess performance, and automate workflows
  • You’ve got great taste, strong creative instincts, and a track record of landing hooks that stop the scroll.
  • You’re highly organized and detail-oriented, able to manage timelines, approvals, and high-volume content with ease.
  • You’re a self-starter who moves quickly and collaborates well with others.
  • You’ve grown social channels before and know how to build an audience and drive engagement.
  • Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.
  • The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance

Preferred

    Benefits

    • Health & wellness coverage including medical, dental, vision, and mental health resources
    • Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
    • Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
    • Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
    • Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
    • Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
    • A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together
    • Specific benefits and programs vary by location.
    • Inclusion is a Big Deal!
    • Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world.
    Priceline logo

    Priceline

    3.8 Glassdoor

    Priceline, part of Booking Holdings Inc., has been a leader in online travel for over 25 years. Through our innovative technology, we make travel affordable and accessible for all, helping millions of travelers each year experience the moments that matter most. Whether it’s a much-needed getaway, wedding, reunion, graduation, or rooting on a favorite team—those are the moments that nobody should miss out on.We welcome people who are at the top of their game, who want to learn and grow with others and who take their work seriously – but not themselves. We’re building an inclusive and uniquely talented team to make sure our customers can be there for all of life’s important moments. Come join us!

    Founded in 1998
    Norwalk, Connecticut, USA
    1.8K employees (90 in marketing)
    79% recommend to a friend
    81% CEO approval

    Traffic Signals

    Monthly Visitors
    28.4M
    Monthly Google Ads Budget
    $7.2M
    Traffic Source Mix
    Search
    44.1%
    Direct
    47.5%
    Referral
    5.5%
    Social
    0.9%
    Paid
    1.8%

    Headcount Trend

    Current headcount: ~1.8K

    Marketing Team

    Marketing Team Size
    69 (4% of company)
    Median Career Experience
    15 years
    Median Tenure
    6 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $77.3M
    Last Raise
    $55.4M
    Series B, 27 years ago

    Funding History

    • Dec 1998
      Series B • $55.4M
    • Jul 1998
      Series A • $20M
    • Feb 1998
      Seed • $2M

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