Responsibilities

• Platform Management & Publishing - Manage the daily publishing calendar and lead the end-to-end upload process for Instagram, TikTok, YouTube Shorts, X, Facebook, LinkedIn, Threads, and any future platforms we pursue.
• Navigate platform-native tools (YT Studio, TikTok Studio, etc.) to optimize metadata, tags, and thumbnails for maximum reach
• Maintain a 100% on-time posting rate, ensuring the brand remains consistent and reliable in the eyes of the algorithm
• Copywriting & Packaging - Draft high-performance captions and headlines at the direction of the social media producer and in partnership with the team writer
• Adapt copy for platform-specific constraints (e.g., character limits vs. long-form captions)
• Ensure every post has a clear, functional CTA that aligns with the broader brand goals, including tools like ManyChat etc)
• Community Management & Trend Spotting - Monitor comments and engage with the community to foster brand loyalty and sentiment
• Flag emerging audio, formats, or cultural trends to the social media producer for content opportunities
• Provide the social media producer with weekly checks on how the audience is responding to specific content pieces
• Asset & Workflow Management - Ensure all social assets are properly labeled, stored, and easily retrievable within our internal systems
• Manage any tools and tracking links to ensure the downstream business impact is measurable