Responsibilities

• Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.
• Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts.
• Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.
• Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.
• Build and maintain social content and share-of-voice reporting, and contribute to monthly performance narratives for marketing leadership.
• Lead social support for major product and partnership launches, coordinating with product marketing, comms, and legal stakeholders on messaging and timing.
• Manage the social tooling stack (publishing, listening, and analytics platforms), including vendor relationships and renewals.
• Drive proactive community management and trend-hijacking to build brand affinity, while acting as the escalation point for CX on sensitive engagement and partnering with the Head of Social on crisis response.

Requirements

• 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management.
• Experience managing an external creative or content agency, including briefing, review, and performance feedback loops.
• Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders.
• Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure.
• Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content.
• Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software.
• A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts.
• Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds.

Preferred

• Experience running or contributing to a crisis communications response on social.
• Experience working with AI-assisted marketing workflows.
• Background in HR, payroll, fintech, or another regulated B2B category.
• Experience supporting executive or founder-level thought leadership content.

Benefits

• All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success.
• Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.