Social Content Specialist - Mississippi State University

Mississippi, USA (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-team content creation for NIL and branded content, from concept through final deliverables, while coordinating with athletics, local, and national sales to drive fan engagement and revenue opportunities.

  • Content ownership: develop original video, social, and sponsorable content that fits each account voice across platforms.
  • Collaboration and liaison: bridge athletics content teams with sales teams to align on programs and on-site shoots.
  • On-site and production support: participate in shoots and oversee editing when needed to speed delivery.

Job Description

Responsibilities

  • Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
  • Support the development of custom-branded social content for local Learfield property sales teams.
  • Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
  • Serve as a liaison—alongside the Supervising Producer—between the athletics department content team, local Learfield sales teams, and national sales.
  • Collaborate with athletics content teams to produce program-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
  • Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
  • Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives.
  • Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.

Requirements

  • 1+ years of experience in developing creative content that has driven engagement and measurable results.
  • Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
  • Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
  • Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
  • Creative thinker with the ability to generate ideas that support project goals and initiatives.
  • Strong administrative, critical-reasoning, and problem-solving skills.
  • Highly organized, efficient, and strong attention to detail.

Preferred

  • Experience using Adobe Creative Cloud.
  • Experience working in the sports industry—ideally collegiate athletics.

Benefits

  • Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
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Learfield

4.1 Glassdoor

LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services. LEARFIELD’s business lines serve every fan touch point – from tickets and licensed merchandise, to digital content and mobile apps, to sponsor and brand engagement, to in-venue experiences – providing a 365-day, 24/7 connection to consumers and fans. Our passionate team members are grounded in our company values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun. Career opportunities shared via LinkedIn and on our website include openings across the country and all of our business lines: LEARFIELD Amplify, LEARFIELD multimedia rights, CLC, Paciolan, SIDEARM, and MogoSME. We have corporate offices in Plano, TX (HQ); Atlanta, GA; Jefferson City, MO; Winston-Salem, NC and Irvine, CA.

Founded in 1972
Plano, Texas, USA
1.5K employees (361 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
104.1K
Traffic Source Mix
Search
32.1%
Direct
52.9%
Referral
13.6%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
294 (20% of company)
Median Career Experience
7 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$150M
Last Raise
$150M
Private Equity, 3 years ago

Funding History

  • Sep 2023
    Private Equity • $150M

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