Responsibilities

• Define & Execute Social Media Creative Strategy – Develop and implement engaging digital content strategies tailored to our clients' objectives.
• Content Writing & Planning – Write and manage monthly social content calendars, ensuring messaging is tailored to desired voice, aligned with client objectives, and optimized for engagement.
• Content Creation (Photo & Video) – Shoot and produce social-first video and photo content that aligns with trending formats and brand aesthetics.
• Video & Photo Editing – Edit social media videos and photos using creative tools to enhance storytelling and engagement.
• Digital Graphic Management – Coordinate and assign graphic design needs related to the social calendar, working closely with the content designer.
• Social Media Posting & Scheduling – Schedule and publish both planned digital content calendar posts and daily ad-hoc content requests.
• Content Lifecycle Management – Oversee the full content creation process from ideation to publishing.
• Trendspotting & Best Practices – Stay up-to-date on the latest social media trends, platform updates, and digital content best practices to keep our content fresh and effective.

Requirements

• Proven experience in social media content creation, with a portfolio of writing, digital video, and photography work.
• Strong writing skills with the ability to craft engaging and on-brand copy.
• Understanding of video shooting, digital editing software (ex. CapCut, Canva), and photo editing tools.
• Knowledge of social media best practices, platform algorithms, and content performance optimization.
• Ability to identify and leverage trends to create timely, relevant content.
• Strong organizational skills with the ability to meet deadlines and work collaboratively in a fast-paced environment.

Preferred

• Experience working with brands or agencies in a content creation role.
• Familiarity with social media scheduling tools (e.g., Sprout Social, Later, Meta Business Suite).
• Basic graphic design skills (Canva, Adobe Photoshop, etc.) are a plus.