Social Commerce Specialist

New York City, NY (Hybrid)

$90K/yr – $130K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end TikTok Shop and affiliate commerce for a beauty brand, balancing live selling, creator networks, and performance analytics to push GMV while guarding margins.

  • Channel and creator ownership: live shopping cadence, product launches, and promotions tied to derm-led positioning.
  • Creator/affiliate program management: seeding, briefs, and performance across TikTok Shop and live events.
  • Measurement and optimization: track GMV, creator-driven conversion, AOV by tier, and video-to-purchase latency to improve margin performance.

Job Description

Responsibilities

  • Own Seller Center day to day: catalog, listings, promotions, and shop health metrics.
  • Monitor and protect unit economics — commission, fulfillment, returns, ad spend, and COGS — so growth is margin-aware, not vanity GMV.
  • Coordinate with operations on fulfillment and returns, and ensure all product claims meet platform and regulatory compliance standards.
  • Manage the TikTokShop specific content, promotional strategy, affiliate seeding/sampling program and shop merchandising.
  • Build and run a repeatable engine of shoppable short-form content — own and seeded — at a cadence of multiple videos per day.
  • Develop derm-led content formats (ingredient education, before/after with clinical claims, routine builds) that leverage Bubble's advisory board and clinical positioning.
  • Maintain a clip library that feeds the affiliate program and live shopping.
  • Partner with social marketing + creative teams to produce content specific for selling.
  • Build and manage a social selling affiliate program: a curated, managed cohort of macro and micro derm, beauty and lifestyle creators.
  • Convert a segment of Bubble's 100,000-person ambassador community into active TikTok Shop affiliates.

Requirements

  • You have built or scaled a creator/affiliate program on TikTok Shop for a beauty, wellness, or CPG brand
  • You are fluent in TikTok Shop affiliate mechanics: creator marketplace, commission tiers, sample seeding, target collaborations, and open vs. managed program design.
  • You understand commission economics and can grow GMV without eroding margin.

Preferred

  • Experience in the beauty, skincare, or CPG industry
  • Existing beauty-creator relationships, experience converting community/ambassador bases into affiliates, or prior work with derm- or clinically-positioned brands.
  • Experience with budget management and multi-retailer campaign planning

Benefits

  • Competitive salary, benefits, and product perks
  • A collaborative, mission-driven culture that values creativity, data, and innovation

Marketing Team

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