Social Advertising Manager

Boston, MA (On-site)

$87K/yr – $130K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

TikTok-focused paid media ownership includes strategy, planning, and optimization across business units, with emphasis on full-funnel structures, testing, and creative collaboration. The role emphasizes KPI optimization, data-driven experimentation, and collaboration with analytics and platform partners. Requirements show a strong background in large-scale TikTok campaigns and analytics, while benefits highlight comprehensive employer perks.

Job Description

Responsibilities

  • Own TikTok paid media strategy, planning, execution, and optimization across business units
  • Develop full-funnel TikTok campaign structures leveraging conversion, catalog, app, and upper-funnel objectives
  • Optimize against core KPIs including CPA, ROAS, LTV, and incremental lift
  • Drive creative strategy in partnership with internal creative teams and external partners, ensuring high-volume testing velocity across UGC, Spark Ads, creator content, and performance-native formats
  • Leverage TikTok’s algorithmic bidding, audience expansion, and automation tools to maximize performance at scale
  • Execute structured experimentation across creatives, audiences, bid strategies, landing experiences, and app events
  • Monitor product feed health, catalog performance, and commerce integrations to support dynamic product ads and TikTok Shop initiatives
  • Partner with Marketing Analytics, Data Science, and Product teams to improve tracking, attribution, incrementality measurement, and performance reporting
  • Analyze performance trends daily and proactively identify optimization and scaling opportunities
  • Collaborate with TikTok platform representatives to beta test emerging ad formats and unlock competitive advantages
Chewy logo

Chewy

At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Founded in 2011
Fort Lauderdale, Florida, USA
13K employees (725 in marketing)

Traffic Signals

Monthly Visitors
43.7M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
27.5%
Direct
65.7%
Referral
4.1%
Social
1.6%
Paid
0.9%

Headcount Trend

Current headcount: ~13.1K

Marketing Team

Marketing Team Size
508 (4% of company)
Median Career Experience
13 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$951M
Last Raise
$500M
Post IPO Secondary, 1 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $500M
  • Apr 2017
    Series F • $125M
  • Feb 2017
    Debt Financing • $90M

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