Responsibilities

• Build Snoozy’s affiliate program from zero to scale, owning everything from strategy to execution
• Roll up your sleeves to personally recruit, vet, onboard, and activate affiliates
• Identify and develop relationships with high-quality creators, publishers, niche communities, and partners — not just anyone with a link
• Set clear standards for messaging, content, claims, and promotion to protect brand integrity and regulatory compliance
• Launch and manage affiliate campaigns tied to CPA, AOV, LTV, and other profitability targets
• Actively manage top partners through hands-on consulting, content feedback, promotions, and performance optimization
• Monitor affiliate activity for fraud, misrepresentation, compliance issues, and brand risk
• Own affiliate platforms and tooling (e.g., Social Snowball, ShopMy, Impact, or similar), including tracking accuracy, reporting, and payouts
• Analyze performance data, attribution, traffic quality, and conversion trends to continuously refine strategy
• Work closely with Marketing, Creative, and Growth teams to align affiliates with launches, campaigns, and brand positioning

Requirements

• 3+ years of hands-on experience building and scaling affiliate programs for DTC, CPG, or consumer brands
• Demonstrated ability to build programs from scratch, not just manage existing ones
• Comfort being both strategic and tactical — from outreach emails to performance reporting
• Strong judgment and experience vetting partners carefully, especially in regulated or brand-sensitive categories
• Strong analytical mindset with a focus on profitability, traffic quality, and long-term value
• Familiarity with affiliate platforms such as Social Snowball, ShopMy, Impact, or similar is preferred
• Highly organized, proactive, and comfortable owning ambiguity
• Thrive in fast-moving startup environments where execution matters as much as strategy

Preferred

• Experience in cannabis, cannabinoids, wellness, alcohol, supplements, or other regulated industries is a plus

Benefits

• Fully Remote
• $500/month health insurance reimbursement via QSEHRA