Responsibilities

• Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
• Coordinate with multiple teams to provide thorough and authoritative category creative content
• Strong bias for action and ability to prioritize
• Own weekly, monthly and quarterly reporting on the state of initiatives
• Manage and report out on projects, status, and work with teams to remove any project blockers.
• Aptitude for organization, flexibility, and producing results in a fast-paced environment
• Ability to leverage data to drive decision making
• Familiarity and comfort with GenAI applications for content and copy
• Refined eye for trend in Fashion and/or Fitness industries

Requirements

• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising
• Bachelor's degree

Preferred

• Knowledge of HTML, XML, and Excel
• Experience leading cross-functional teams to establish strong partnerships with demonstrable results
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Benefits

• Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits.