Responsibilities

• Serve as the primary on-camera talent for Glimmr, creating hair tutorials, mini vlogs, behind the scenes video, talking-to-camera and voiceover videos, trend-driven content, educational beauty content, and other videos. Think of yourself as a beauty and lifestyle content creator.
• Own short-form video production end to end, from concept through filming, editing, and publishing across Instagram Reels and TikTok.
• Publish original short-form content on a near-daily basis across isntagram and TikTok.
• Create video content to support promotions, campaigns, and new product launches, in collaboration with the marketing manager and creative team.
• Grow Glimmr’s TikTok and Instagram accounts, expand reach, and build an engaged community.
• Manage day-to-day community engagement, including responding to comments and direct messages.
• Maintain the social media content calendar and contribute to the broader marketing calendar in coordination with the marketing manager.
• Develop and execute short- and long-term content strategies to grow audience, engagement, and reach.
• Monitor content performance and use insights to continuously refine the content strategy.

Requirements

• A natural and engaging on-camera presence and demonstrated, hands-on experience creating short-form video for TikTok and Instagram Reels, supported by a portfolio of work.
• Strong video editing skills and a sharp understanding of hooks, pacing, and current trends.
• Ability to independently manage the full content process, from concept through publication.
• A track record of consistent, high-volume content production.
• A strong understanding of how short-form video and social media growth work today.

Preferred

• Experience creating beauty or haircare content, a background as a hair stylist or hair professional, or a genuine personal passion for beauty and hair.
• Experience growing a brand or personal social media account from an early stage.
• Located in or near Ann Arbor, Michigan (not required; this is a fully remote position).