Shopper Marketing Manager

Los Angeles, CA (Remote)

$70K/yr – $80K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive US shopper marketing programs for TRIP, turning insights into retail activations and partnerships.

  • Lead development and execution of retail programs across key U.S. partners.
  • Must-have: 5+ years in shopper/ trade/ retail marketing in CPG.
  • Standout: Cross-functional collaboration with Sales and data-driven optimization.

Job Description

Responsibilities

  • Develop in-store displays, promotions, POS, and retail activations
  • Build shopper marketing toolkits to support launches and key retail moments
  • Ensure strong shelf presence across retail partners
  • Partner with Sales on retail launches and key account initiatives
  • Create custom programs for priority retailers
  • Collaborate with agencies and retail partners on co-marketing activations
  • Support retail media campaigns and digital shopper initiatives
  • Build shopper marketing calendars aligned with retail windows
  • Use syndicated data and insights to track performance and optimize programs

Requirements

  • 5+ years in shopper marketing, trade marketing, or retail marketing within CPG
  • Experience working with national retail accounts
  • Familiarity with retail media networks and syndicated data platforms (SPINS, Nielsen, Circana, etc.)
  • Strong project management and cross-functional collaboration skills
  • Creative thinker who can turn insights into impactful retail programs
  • This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Benefits

  • Medical, Dental & Vision Insurance
  • Paid-Time-Off Program
  • Mindfulness support with Calm App membership and Employee Advisory Resources
  • 401k
  • Life Insurance
  • Sabbatical: Potential for 6-week unpaid sabbatical after
  • Regular team socials & events
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TRIP

3.0 Glassdoor

Take a TRIP to find your calm in the everyday chaos.TRIP is the #1 calming brand in the world with a range of drinks, oils and gummies. All our products are designed to help you relax, unwind and find your calmVegan, gluten free and no added sugar - happy days ✌️

Founded in 2019
London, England, GBR
221 employees (35 in marketing)
49% recommend to a friend

Traffic Signals

Monthly Visitors
167K
Monthly Google Ads Budget
$20
Traffic Source Mix
Search
42.2%
Direct
45.6%
Referral
6.9%
Social
4.1%
Paid
1%

Headcount Trend

Current headcount: ~221

Marketing Team

Marketing Team Size
22 (10% of company)

Funding

Total Funding
$62M
Last Raise
$40M
Series Unknown, 4 months ago

Funding History

  • Nov 2025
    Series Unknown • $40M
  • Aug 2022
    Series A • $12M
  • May 2021
    Seed • $5M

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