Own the shopper marketing and retail media agenda, translating shopper insights into integrated, data-driven programs that drive trials, visibility, and ROI across ecommerce and in-store touchpoints.

• Strategic Planning & Alignment: Lead annual shopper marketing planning and translate context into clear priorities aligned to brand and customer goals.
• Insights-to-Strategy: Apply shopper insights, category data, and retailer intelligence to shape path-to-purchase strategies.
• Operations & Risk: Anticipate needs, adjust plans, and escalate risks to keep programs on track and on budget.