Own end-to-end shopper marketing strategy and execution across in-store, omnichannel programs, retail media, and eCommerce content, driving brand-aligned demand, optimized digital shelf, and measurable ROI.

• Strategy & Planning: Translate brand and customer goals into prioritized shopper programs and budgeting with cross-functional partners.
• Program Development & Execution: Lead integrated activations across displays, digital coupons, circulars, and retailer media networks to influence purchase paths.
• POS Materials & Merchandising: Develop and deliver promotional toolkits and merchandising solutions from brief to in-store delivery, meeting retailer deadlines and compliance.
• Sampling & Events: Lead sampling programs, seasonal promotions, and experiential events in partnership with sales and field teams to drive trial and awareness.
• Retail Presentations: Build retailer-facing presentations and sell-in materials that tell a data-driven story and secure program support.
• Brand Consistency: Ensure messaging integrity across shopper touchpoints and across channels.
• Retail Media: Own strategy and execution across major retail media platforms, partnering with sales networks to maximize visibility and ROI.
• Sponsored Campaigns: Develop and manage sponsored product, display, and video campaigns aligned to calendars and brand priorities.
• Performance Optimization: Continuously evaluate retail media performance and adjust tactics and budgets based on traffic, ROAS, and conversions.
• eCommerce Merchandising: Own PDP content strategy across major retailer platforms and drive digital shelf optimization for SEO and conversion.

Requirements

• Proficiency with eCommerce and digital shelf platforms (e.g. Amazon Seller/Vendor Central, retailer portals).
• Hands-on experience with retail media platforms (e.g. Walmart Connect, Roundel, Kroger Precision Marketing).
• Working knowledge of shopper and consumer insights tools such as IRI, SPINS, and/or 84.51°.
• Strong command of SEO best practices and PDP optimization.
• Advanced proficiency in Microsoft Excel and PowerPoint, with analytics and reporting experience.
• Demonstrated ability to manage complex, multi-stakeholder projects and competing priorities.
• Bachelor's degree in Marketing, Business, Communications, or related field, with 4+ years in shopper marketing or eCommerce.
• Travel Up to 10% required for retailer meetings, store walks, trade shows, or activations.

Preferred

• Food/CPG experience strongly preferred.

Benefits

• GoMacro offers a comprehensive benefits package, including medical, dental, vision, retirement, paid time off, and wellness-focused benefits. For more details, please view our careers page: www.gomacro.com/careers.