Responsibilities

• Shopper Strategy & Annual Planning
• Develop annual shopper marketing plans aligned to brand, sales, and category objectives across Mass, Club and E-commerce/Amazon.
• Partner with Sales account leads to align shopper activation calendars to key retailer moments (Father’s Day, back-to-school, holiday, New year/New you).
• Marketing lead for all retail meeting needs (sizzle reels, surround plans, etc.)
• Input into category narratives and joint business plans to support customer line reviews.
• Program Development & Execution
• Lead end-to-end execution of shopper programs including, but not limited to, sampling, in-aisle signage, and POP.
• Manage retailer-specific creative briefs and oversee production with the internal creative team.
• Build and oversee the agency executing digital shopper programs across retailer media networks: Roundel (Target), Walmart Connect and Amazon.
• Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the marketplace specialist to deploy assets.
• Develop test-and-learn frameworks for new channels, formats, and retailers.
• Own the relationship with key affiliate partners like ibotta & Fetch.
• Budget & Vendor Management
• Own the shopper marketing budget across assigned channels, including forecasting, accruals, invoice management, quarterly reconciliation and work with sales to have line of sight to Vendor income.
• Manage external vendors (sampling partners, retailer media agency, etc.) with clear scopes, timelines, and performance expectations.
• Insights & Performance
• Define program KPIs (incremental lift, ROAS, share gain, velocity, repeat rate) and lead post-program performance reviews.
• Recommend and gain alignment on retail media KPI’s and in year optimizations.
• Translate complex data into clear, action-oriented recommendations for cross-functional leadership.
• Cross-Functional Leadership- Serve as the primary marketing liaison to Sales for key accounts; participate in customer line reviews and top-to-tops as needed.,Collaborate with Brand, Creative, Trade, Sales Operations, and Supply Chain to ensure programs are strategic, on-brand, and operationally feasible.,Champion the shopper's voice in brand and innovation discussions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-7 years of CPG shopper marketing or customer marketing experience.
• Direct experience activating with Target and Walmart. Experience with Club and Amazon is a plus.
• Working knowledge of retailer media networks, media KPI’s, in-store programming production cycles, and digital shelf optimization.
• Experience overseeing a retail media agency.
• Demonstrated budget management and project management skills with multiple workstreams in flight.
• Strong communication skills — able to influence cross-functional partners and external retailer stakeholders.
• Proficiency in Microsoft Excel and PowerPoint; comfort with syndicated data tools and project management software.

Preferred

• Experience in personal care, HBA, men’s grooming, or another adjacent category.
• Track record with growing or challenger brands in big box or club retail.
• Hands-on experience with Roundel, Walmart Connect, or Amazon Ads.
• Familiarity with Luminate, Amazon Brand Analytics, or Circana / Nielsen.

Benefits

• health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend
• monthly Team camaraderie events ranging from community service events to Lunch & Learns covering business, team, and industry topics
• imps for impromptu happy hours