Responsibilities

• Lead the development and execution of Shopper marketing programs for the Cacique business, translating brand strategies, shopper insights, retailer data and category trends into actionable plans
• Serve as the Cacique expert in retailer media networks and eCommerce platforms (e.g., Walmart Connect, Kroger Precision Marketing, Amazon, etc) driving strategy, process & best practices
• Drive a path-to-purchase strategy, mapping how shoppers engage across digital, in-store and omnichannel touchpoints
• Partner closely with Sales on annual joint business planning, retail media funding allocations and customer activation calendars
• Tailor brand messaging to meet each retailer’s unique shopper ecosystem, digital platforms, and media networks.
• Lead the management of partners and vendors that includes briefing, evaluating strategy and creative, and alignment with key stakeholders
• Establish clear KPIs and success metrics for all shopper marketing initiatives to drive ROI; regular measurement and evaluation of program success
• Optimize spend across tactics and channels to improve conversion and efficiency
• Partner with finance/analytics to build post-program performance reviews, attribution models and continuous improvement frameworks

Requirements

• Bachelors degree required
• MBA preferred
• 5+ years minimum CPG shopper marketing; must have experience with managing retail media networks (RMNs) and omnichannel retail media platforms
• Strong analytical skills with ability to turn consumer and shopper insights into recommendations; proficient with syndicated data (e.g., Circana, Nielsen) and retailer analytics platforms (e.g., Walmart Luminate, Kroger 84.51)
• Excellent communication and presentation skills; ability to influence internal and external stakeholders
• Proactive, energetic self-starter and team player who excels in fast-paced environments and is adaptable and resourceful
• Financial acumen related to managing a budget, ROI analysis and budget optimization
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint

Preferred

• MBA preferred
• Experience marketing to Hispanic or Multi-Cultural consumers a plus