Responsibilities

• Omnichannel & Shopper Marketing - Lead development and execution of insight-driven omnichannel campaigns aligned to brand priorities, Sam’s Club strategies, and Joint Business Planning growth objectives.
• Own planning, stewardship, optimization, and reconciliation of shopper marketing budget.
• Lead approximately 50 media and print projects from brief through execution, optimization, recap, and learning integration.
• Serve as a credible day-to-day partner across Sam’s Club, MAP, sales, brand, agency, ecommerce, and merchandising stakeholders to drive customer-centric activation plans.
• Ecommerce & Digital Shelf Excellence - Own digital shelf readiness and health, including content accuracy, availability, ratings & reviews, search visibility, and conversion opportunities.
• Lead new item launch and online assortment readiness, ensuring timely PDP setup, asset submission, item setup follow-through, and customer content partner alignment.
• Manage PDP execution, ensuring ecommerce readiness is delivered with speed, accuracy, and strategic ownership.
• Identify opportunities across content, taxonomy, search, and merchandising to improve conversion, shopper engagement, and digital sales growth.
• Analytics, Reporting & Insights - Translate campaign, content, ecommerce, shopper, and business performance into clear recommendations that influence activation strategy and growth plans.
• Leverage 6P data (product, price, placement, promotion, etc.) to build insight-driven storytelling.

Requirements

• Bachelor’s degree required.
• 6 – 9 years of experience in shopper marketing, ecommerce, digital marketing, analytics, or related roles.
• Experience in CPG and/or retail (Sam’s Club or Walmart preferred).
• Strong understanding of retail media, digital marketing, and ecommerce fundamentals.
• Experience with analytics and reporting tools (Excel, Tableau, Power BI).
• Strong analytical mindset with ability to synthesize data into actionable insights.
• Excellent communication and storytelling skills.
• Ability to operate in a fast-paced, matrixed environment and manage multiple priorities.
• Curious, proactive, and solutions-oriented.

Preferred

• Experience with Scintilla, Stackline, Profitero, IRI, Flywheel, Pacvue, or Salsify preferred

Benefits

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks