Shopper Activation Manager – 12 month contract

California, USA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead Shopper Activation Manager role focusing on developing and delivering shopper activations across Mars brands in New Zealand.

  • Own shopper marketing activations from development to execution.
  • Must-have: Proven shopper marketing or category experience.
  • Standout: Cross-functional collaboration with brand, category, and sales teams.

Job Description

Responsibilities

  • Build and maintain influential relationships with key internal & external customers.
  • Join our highly engaged team where you’ll work create and execute Shopper strategy which bring our brands to life instore, driving optimal physical availability, engages the shopper at key touchpoints in the shopper journey and drives conversion to deliver on retailer, segment & category strategy.
  • You’ll act as a ‘key link’ where you’ll be responsible for building and maintaining strong and influential relationships with key internal customers notably in marketing – brand managers /digital team and sales – across grocery and convenience account teams.
  • Deliver the Shopper led activation plans, from development through to execution.
  • Deliver shopper marketing activations that are aligned to brand and category strategies.
  • Work cross functionally with the brand, category, customer, digital and field teams to lead, develop and execute shopper marketing initiatives that deliver on our brand and category strategies and are tailored to our customers/channels.
  • Leverage shopper insights to develop triple wins for our brands, customers, and Retailers.
  • Work closely with key agencies, Shopper, POS & Logistics to deliver commercial plan on time and in full.
  • Management of multiple key projects at the same time. Working across trans-tasman to collaborate and deliver on plans
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Mars

4.3 Glassdoor

We’re a unified force of 150,000+ Associates, taking action every day toward the world we want tomorrow. Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future. Quality - The consumer is our boss, quality is our work and value for money is our goal. Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others. Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure. Efficiency - We use resources to the full, waste nothing and do only what we can do best. Freedom - We need freedom to shape our future; we need profit to remain free. Note to Parents: https://www.mars.com/about/policies-and-practices/note-to-parents/np-english For more information, please visit mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, instagram.com/marsglobal/, youtube.com/mars For more information about careers at Mars, please visit careers.mars.com Follow us: facebook.com/LifeAtMars, instagram.com/LifeAtMars/, tiktok.com/LifeAtMars Mars, Incorporated is not responsible for any content or activity made available via third party sites or services. Page subject to: mars.com/legal mars.com/privacy

Founded in 1911
McLean, Virginia, US
64K employees (5,033 in marketing)
86% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
805.6K
Monthly Google Ads Budget
$25.7K
Traffic Source Mix
Search
44.3%
Direct
40.8%
Referral
8.8%
Social
5.1%
Paid
0.8%

Headcount Trend

Current headcount: ~61.7K

Marketing Team

Marketing Team Size
4,367 (7% of company)
Median Career Experience
14.5 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Last Raise
Debt Financing, 1 years ago

Funding History

  • Mar 2025
    Debt Financing

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