Responsibilities

• Develop and execute a clear Workplace / Retail marketing strategy aligned with Shaw Contract’s growth priorities, brand position, and segment opportunities.
• Research market dynamics, workplace trends, retail trends, customer experience priorities, client needs, and competitive activity to inform strategic priorities and investment decisions.
• Identify and scale opportunities with Regional Vice Presidents, Sales Leadership, Strategic Accounts, and Segment teams to drive local and regional growth.
• Serve as a strategic resource to sales leadership in establishing market-specific plans, best practices, and communication strategies.
• Translate Shaw Contract’s sustainability commitments, product attributes, circularity story, and material innovation into clear, credible, customer-facing messages for Workplace and Retail customers.
• Partner with Sustainability, Product, Design, Marketing, Digital, and Sales teams to ensure environmental impact, responsible material selection, and product stewardship are integrated into segment strategies, tools, presentations, and launches.
• Equip sales associates and strategic account teams with sustainability-centered narratives, proof points, training, and resources that help customers make informed flooring decisions.
• Monitor customer expectations, market requirements, and industry conversations related to sustainability, wellness, carbon impact, transparency, and responsible design, and use those insights to shape marketing priorities.
• Represent the voice of the Workplace / Retail customer in sustainability conversations, helping connect client goals to Shaw Contract solutions and enterprise initiatives.
• Serve as a thought leader in the Workplace and Retail segments, educating internal teams and external audiences on how design, materials, flooring solutions, and sustainability choices impact outcomes for work environments, branded retail spaces, and customer-facing experiences.

Requirements

• Bachelor’s degree required.
• Minimum of 10 years of sales, marketing, segment leadership, sustainability, product, or related business experience preferred.
• Relevant experience in brand, marketing, customer engagement, sustainability messaging, or commercial business leadership roles.
• Proven ability to lead cross-functional initiatives and deliver measurable business outcomes.
• Strong communication, organizational, strategic planning, and leadership skills.
• Self-motivated, collaborative, and able to manage multiple priorities in a fast-paced environment.